Head of Marketing, Sun Life Global Investment
Amanda Correa is Head of Marketing, Sun Life Global Investments. She is responsible for developing and executing the marketing strategy and brand awareness for the firm on a national scale, focusing on both the retail and institutional channels and enhancing our client experiences.
Prior to joining Sun Life Global Investments in 2021, Amanda was Director, Multi-Channel and Segmentation Strategy at a large Canadian investment fund company. There, she directed targeted marketing efforts to key stakeholders across the distribution landscape to support acquisition and retention strategies.
Amanda has spent her entire career in the investment industry covering all aspects of marketing across channel strategy, advertising and promotional campaigns, product marketing, digital marketing and events throughout North America.
Amanda holds an MBA from the Lazaridis School of Business & Economics at Wilfred Laurier University and a Bachelor of Commerce from York University. She is a graduate of the Canadian Securities Course.