Barbara Riddell

Vice president of education and membership, Advocis, The Financial Advisors Association of Canada

Barbara Riddell is Vice-President of Education and Membership at Advocis, The Financial Advisors Association of Canada. She is primarily responsible for education leadership, corporate business development, and strategic direction. She also oversees chapter relations, member services, and student services.

More than 25 years’ effective leadership experience in financial services in product development, communications, training, and coaching have given Barbara the skills, knowledge, and perceptiveness to position Advocis as the industry standard in advisor education.

Barbara is an advocate for volunteerism and contributes to several charities. She is also a Certified Financial Planner and continues to maintain her life license.